Dan McAvinchey

I`ve found Youtube to be a great platform for exposure. It`s awesome what you can do in a home studio with a GoPro, software and a few days.

My vision and formal concept of an album is always a full length CD. And I´m surprised at how many people actually order my physical CD album. Actually I´m selling quite a few more CDs than downloads.

I didn`t want that DIY vibe for the artwork, or the sound/production. I wanted a quality product that will stand the test of time, and that meant really deciding what I could do myself, and what would be better left to a dedicated professional.

There was no goal or idea to create an album initially. The music on the album was gathered from many musical ideas that I had had over the last two years or so and were composed in many different places.

I strive to be the best I can, and I do that by incorporating everything I know into my music and I never stop learning.

I have been getting great feedback and a huge growth on social media, though. To me this proves quality is still the most important thing and can go a long way on its own.

I use a lot of variety. I swap between acoustic and electric, alternate tunings, slide, and various techniques. This CD features dobro, eBow, talkbox, even a cigar box guitar!

I decided to release these EPs of 5 songs every 6-8 months - it`s a big enough body of work to allow the listener to get involved in, and it keeps the people interested in my music always engaged in new songs.

People tell me that my music sounds unique for this day and age. I don`t know if that`s actually the case; but I will tell you that I`ll try to sound as differently as I can, for as long as I can.

I find that you must have constant activity to create and maintain the interest of people. Facebook is a great way to share new projects with friends and fellow musicians but it doesn`t reach people outside your circle.

It`s always difficult to label your own music, but I think of it as instrumental classic rock. I like to compose actual songs, not guitar exercises or improvisations which will only appeal to other guitar players.

I am using every form of social media to promote myself and my music. I use everything from my YouTube guitar lessons and live videos, to CD Baby, MySpace, and Facebook.