Dan McAvinchey

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February-March 1998

I can`t ever remember deciding to release a CD, it`s just something I always dreamed of. I think every musician would like to, deep down. I did it for myself, and I suggest others do the same. Don`t put out your first CD and expect to get rich, because it just doesn`t happen that way.

February-March 1998

Be prepared do a lot of work promoting and marketing. I strongly suggest people make a plan detailing how they will be selling and marketing their record. Rather than trying to sell one CD at a time, shop it for licensing and other types of deals, since ultimately, that is where a large number of sales will come from.

February-March 1998

Is it really true? Will you get 30,000,000 music fans checking out your music just by creating a web page? Let's separate the hype from the reality.

December-January 1997

I`d really like to develop into a good composer. I`m not a Greg Howe or an Allan Holdsworth when it comes to soloing, so I have no choice but to work on developing my compositional skills so that people will have a reason to listen! To me, the ideal is someone like Scott Henderson, or Shawn Lane, who are not only amazing players, but equally strong, if not better, composers. That`s the pinnacle, to me.

December-January 1997

If you're a typical musician, you lack one or both of these critical qualities. Let's see how important they are to your success.

October-November 1997

I do as much pre-production as humanly possible at home. When you`re ready to record, and I can`t stress this enough, have everything rehearsed to death and a production plan ready. I did my latest CD at a commercial place, but my dream is to do my next one at home.

October-November 1997

The bottom line is: I believe in my music. As an instrumental artist you`re not going to land a huge deal with a major label. If you do get a deal the label is going to take a huge chunk of money, and even if they do sign you, they may not even distribute your CD. Some friends of mine signed with a major label, and the label has not done a thing with them. So they have a great product that they can`t do anything with.

October-November 1997

Self-assessement time. Can you go it alone? You might need the synergy of two people working together to kick start your label.

August-September 1997

13 additional tips you can use today to improve your tracks.

August-September 1997

Even though these days it takes a lot of idealism to produce an instrumental record, I strongly encourage everybody who`s playing around with the idea to do so. Just don`t expect to get any money out of it, regardless of the quality of your product. It might happen, but it`s very likely that it won`t. But you will have the best musical business card there is and a unique document of your own creativity.

August-September 1997

The one thing I always try to do is be in a creative state of mind when I compose. It seems that the ideas flow better if you are working on it on an ongoing basis. For a lot of my instrumental tunes, I sometimes get a mental picture of something in my head, and then ask myself what music goes with this scene. This is much like scoring for film--except the film is in my head!

August-September 1997

Completely subjective, straightforward tips in the areas of promotion, publicity and your career.

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Dan McAvinchey is a guitarist and composer living in Raleigh, NC.

He believes every musician or composer has the power to write, record and release their own music.

Guitar Haus

His 1997 CD release on Guitar Nine was entitled "Guitar Haus".

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