Broad array of custom and production guitars.
The Guitar Player's Resource
Accessories, picks, slides, strap retainers, electronics for the discriminating guitarist.
Amazing craftsmanship, themes, use of color, and neck inlay work.
Behind the o3 label is the work of the Almerian luthier Alejandro Ramirez.
Adolph Rickenbacker - The Grandfather of the Electric Guitar..com
Alvarez acoustic guitars are known for their tone and feel
