Dan McAvinchey

Self-assessement time. Can you go it alone? You might need the synergy of two people working together to kick start your label.

Are you a half-finisher? Always eighty percent complete? How you can finish what ya started.

Don't fall into the same old trap of convincing yourself that now is not the time.

Completely subjective, straightforward tips in the areas of promotion, publicity and your career.

My long-term goals are simple, continue improving and have fun! I don`t care really if I don`t become a `rock star` or a `guitar hero`, as long as I`m happy with my music and maybe someone else likes it too.

I`ve sold thousands of copies of the "Dreamscapes" CD. You have to realize that 95% of all my sales come from traditional print advertising. Reviews don`t sell your product. Marketing and advertising do! I`m amazed at the amounts of money bands and artists put into the recording and manufacturing of their product and then have no idea on how to sell it. Marketing and promotion go hand in hand; you need to do both.

I was offered a couple of small record deals, but the contracts were ridiculous so I invested my own money, and it`s starting to pay off. At least this way you own your product.

We all write together at rehearsal. We never set out to write something new, it always happens that one of us will be tuning up with an idea or just jamming on something, and the other two will jump on it. By the time we realize it, half the song is already written. We look at each other and say, `I guess we`re gonna` write today!`

I`ve mostly been motivated by wanting to hear something that`s already in my head. For the classical tunes, I always thought Paganini`s Caprice No. 5 would sound amazing on an electric guitar and just really wanted to hear it. If someone else had a recording out first, I probably would have bought it and then just listened to it instead of playing it.

Many of the first seeds of a song come to me when I`m mountain biking or jogging. It is at that time when my head gets totally clear and the creative juices start to flow. The tricky part is to remember your ideas until you get somewhere that you can write them down! Then it`s just a matter of developing the songs.

Get on the Internet!! It`s the best way to get your music heard by millions of people all over the world. Get someone in the music industry to help you (if you`re lucky). Get a web-site and push your music and never stop. If you have a dream go for it and don`t let anything stop you! Get out there and perform your music live as much as possible.

I record at home in my 16 track (analog) studio. It took me lots of time, energy and money but I`m glad that I`ve got one. Nothing can beat a home studio. You can go there anytime you want and not be bothered by anyone other than yourself. You don`t have to book time, and pay by the hour. Unless you`re a lunatic, that is.