Tim Sweeney

Guest Columnists

• Outgrowing Your Music And Band

  Indie marketing guru Tim Sweeney discusses how to move on when it's time to move on.
  December-January 2015
• Are You Getting Paid to Criticize?

  Indie marketing guru Tim Sweeney offers up positive approaches to negative circumstances
  August-September 2014
• Marry A Bank Robber To Promote Your Music

  Indie marketing guru Tim Sweeney reminds us to think outside the box.
  April-May 2014
• Do The Opposite During The Holiday

  Indie marketing guru Tim Sweeney has advice for artists on ways to cope with the annual holiday seasons.
  February-March 2014
• Music Artist√¢‚Ǩ‚Ñ¢s Fear Of Competition And Success

  Indie marketing guru Tim Sweeney reminds us the successful artists are out there meeting everyone and working together, the others never leave home.
  April-May 2013
• Your Newsletter Is Killing You

  Indie marketing guru Tim Sweeney reminds you to create a newsletter your fans want to read.
  February-March 2013
• Music Artists And The Victim Mentality

  Indie marketing guru Tim Sweeney discusses the difference was between a victor and victim.
  December-January 2012
• Why Are Music Shows Boring?

  Indie marketing guru Tim Sweeney reminds us that a huge percentage of artists either forgot or never learned that a show is an experience for their fans.
  October-November 2012
• Time To Wake Up, Music Artists

  Indie marketing guru Tim Sweeney implores you to keep from throwing away your passion.
  August-September 2012
• Live Show Facebook Strategy

  Indie marketing guru Tim Sweeney helps you get more fans to your shows when sending event invitations through Facebook.
  June-July 2012
• The "New" Marketing?

  Are "new" marketing ideas really as new as they sound? Indie marketing guru Tim Sweeney offers his expert opinion.
  December-January 2011
• Obama Care's Effect On Your Music

  Indie marketing guru Tim Sweeney says its time for your music to pay you what you are worth.
  August-September 2011
• The New Path For Music Artists

  Indie marketing guru Tim Sweeney promotes the idea of the road less traveled.
  June-July 2011
• New Year, Great Hope And No Change

  Indie marketing guru Tim Sweeney wants to help you turn that situation around today.
  April-May 2010
• Musician's Blind Faith

  Indie marketing guru Tim Sweeney helps you find the blind faith that was once there.
  February-March 2010
• A Musician's Best Friend To A Headliner Spot

  Indie marketing guru Tim Sweeney with an old-school approach to boost show attendance.
  December-January 2009
• A Different Strategy For The Press

  Indie marketing guru Tim Sweeney realizes it's time to change media and customer perceptions.
  October-November 2009
• How To Increase Your Sales By Not Raffling Off Your CD At Shows

  Indie marketing guru Tim Sweeney has some better suggestions for those stage give-a-ways.
  August-September 2009
• Lessons From The Academy Awards For Musicians

  Indie marketing guru Tim Sweeney points out some not-so-obvious connections between the red carpet and you.
  April-May 2009
• I-Tunes Pricing - Problems For Independent Artists?

  Indie marketing guru Tim Sweeney talks about the latest changes in download pricing, and its effect on marketing independent music.
  April-May 2009
• What Is Your Web Site Saying About You?

  Indie marketing guru Tim Sweeney thinks now is the time to revisit your web site and the messages it may be delivering.
  February-March 2009
• How Your Music Changed On November 5th

  Indie marketing guru Tim Sweeney talks about the relationships between elections, politics, and your music career.
  December-January 2008
• Increase Your CD Sales By 70 Percent At Shows

  Indie marketing guru Tim Sweeney talks about the reality of the "plastic" world.
  October-November 2008
• Consider The Source of Internet Information

  Indie marketing guru Tim Sweeney on seeking the 'magic bullet'.
  August-September 2008
• Realistic CD Sales And Goals

  Indie marketing guru Tim Sweeney on the art of goal setting.
  June-July 2008
• The Reality Of New Media Sites

  Indie marketing guru Tim Sweeney on the seduction of new media web sites.
  April-May 2008
• Building A Community Of Fans

  Indie marketing guru Tim Sweeney discusses getting the 'right message' out in order to build a fan base.
  February-March 2008
• Overwhelmed Music Artists Lack Sales And Impact

  Indie marketing guru Tim Sweeney takes on the overwhelmed artist with some helpful advice.
  December-January 2007
• Why Categorizing Your Music Is Bad

  Indie marketing guru Tim Sweeney urges you focus on the messages and ideas your music provokes.
  October-November 2007
• Music Artists Working Together

  Indie marketing guru Tim Sweeney recommends cooperation, instead of competition.
  August-September 2007
• Selling CDs Before Your Shows

  Indie marketing guru Tim Sweeney suggests making your next live show an event.
  June-July 2007
• Getting More Reviews From The Press

  Indie marketing guru Tim Sweeney helps you get through to writers and reviewers at newspapers, magazines and web sites.
  April-May 2007
• Include Vs. Exclude

  Indie marketing guru Tim Sweeney asks, "Are you including your new and existing fans, or are you excluding them?
  February-March 2007
• Rejection And Praise

  Indie marketing guru Tim Sweeney teaches you to be analytical about alleged personal attacks.
  December-January 2006
• Treating Your Art As A Day Job

  Indie marketing guru Tim Sweeney is back to help influence your priorities.
  October-November 2006
• Are You Including Your New And Existing Fans or Excluding Them?

  Indie marketing guru Tim Sweeney is back promoting the idea of inclusion.
  August-September 2006
• Building And Continuing Relationships

  Why do a relatively small number of your fans attend your gigs? Indie marketing guru Tim Sweeney offers his studied opinions.
  June-July 2006
• Motivation

  Motivation. Where did it go? Indie marketing guru Tim Sweeney can help you reconnect with your passion.
  April-May 2006
• Using The Lack Of Time To Your Benefit

  No time to market or promote your music? Indie marketing guru Tim Sweeney can help you turn this negative into a positive.
  February-March 2006
• Who's On Your Mailing List?

  Are you losing thousands by not knowing more about your fans? Indie marketing guru Tim Sweeney gives some real world examples.
  December-January 2005
• How To Generate More CD Sales In Record Stores

  Selling CDs not as easy as mailing them out to stores and sites? Indie marketing guru Tim Sweeney enlightens you on what else you can do to generate sales.
  October-November 2005
• Understanding Your Audience

  How well do you know the people that come to your shows? Indie marketing guru Tim Sweeney thinks you should know them well.
  August-September 2005
• The Term 'Artist'

  Indie marketing guru Tim Sweeney puts a definition on all the things to which a creative musician may aspire.
  June-July 2005
• Are You In Control?

  Indie marketing guru Tim Sweeney speaks to musicians about how loss of control leads to poor results and a lack of accomplishment.
  April-May 2005
• How Many CD Sales Are In Your Audience?

  Indie marketing guru Tim Sweeney discusses common mistakes artists make that limit their impact, their sales and their future.
  February-March 2005
• Becoming A Complete Artist

  Indie marketing guru Tim Sweeney talks about the importance of commitment.
  December-January 2004
• Rejection And Praise

  Indie marketing guru Tim Sweeney talks about alternate ways of interpreting both positive and negative feedback.
  October-November 2004
• Learn From Your Fans Regarding CD Sales

  Indie marketing guru Tim Sweeney discusses ways to give your CD sales a much-needed boost.
  August-September 2004
• Wait! Before You Write Your New Marketing Plan...

  Indie marketing guru Tim Sweeney talks about the Book - your personal promotion and marketing book, that is.
  June-July 2004
• How Do Your Shoes Affect CD Sales?

  Indie marketing guru Tim Sweeney discusses the importance of connecting with your audience.
  April-May 2004
• Avoiding The Mistakes Other Artists Make In Their Web Sites

  Indie marketing guru Tim Sweeney discusses how to get the most from your Internet presence.
  February-March 2004
• Why E-Mailing Your Fans Regarding Your Next Show Isn't Working

  Indie marketing guru Tim Sweeney discusses the biggest mistake bands using e-mail.
  December-January 2003
• Why Being Popular At Home Is Important

  Indie marketing guru Tim Sweeney discusses why your home city is one of the most critical to your success.
  October-November 2003
• Invest In Yourself Before Asking Others To Invest In You

  Indie marketing guru Tim Sweeney discusses how and when to approach the money men.
  August-September 2003
• Is Your Music 'Good Enough?'

  Indie marketing guru Tim Sweeney reminds you not to settle.
  June-July 2003
• Revelations From Live Show Promotion

  Indie marketing guru Tim Sweeney discusses live show promotion ideas.
  April-May 2003
• Flash Vs. Content

  Indie marketing guru Tim Sweeney discusses the use and abuse of Flash.
  February-March 2003
• How To Get Sponsorship Deals That Pay

  Indie marketing guru Tim Sweeney gets you to think beyond equipment and music-related companies.
  December-January 2002
• Like, Want & Need

  Indie marketing guru Tim Sweeney on three little words that have a powerful meaning in your music career.
  October-November 2002
• Perception

  Indie marketing guru Tim Sweeney on why perception may not always be reality.
  August-September 2002
• Playing Live In Your Home Market

  Indie marketing guru Tim Sweeney on getting the most from your hometown fans.
  June-July 2002
• Growing Thicker Skin

  Indie marketing guru Tim Sweeney on handling the inevitable - rejection,
  April-May 2002
• Making Your Live Show Yours

  Indie marketing guru Tim Sweeney chips in on the makings of a great stage show.
  February-March 2002
• Pre-Show Promotion

  Indie marketing guru Tim Sweeney opens up the mailbag to answer a question about 'street marketing'.
  December-January 2001
• Are Your Sales Numbers More Important To A Major Label Than Your Music?

  Indie marketing guru Tim Sweeney discusses the hidden secrets of how major labels evaluate the artists they are considering signing to their rosters.
  October-November 2001
• The Importance Of Soundscan For An Independent Artist

  Indie marketing guru Tim Sweeney defines Soundscan and its relevance to indie artists.
  August-September 2001
• Understanding Your Music Is A Key To Promoting And Selling It

  Indie marketing guru Tim Sweeney is back with more practical ideas that work.
  June-July 2001
• Can Film And TV Be The Kickstart Your Career Needs?

  Lots of musicians these days are pondering this issue. Indie marketing guru Tim Sweeney is back with the skinny.
  April-May 2001
• Why Giving People Your Email Address Is A Mistake

  Everybody does this - but should you? Indie marketing guru Tim Sweeney plays devil's advocate on this important point.
  February-March 2001
• Alternative Marketing & Thinking

  Are "new" marketing ideas really as new as they sound? Indie marketing guru Tim Sweeney offers his expert opinion.
  December-January 2000