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pix Ten Costly Guitar Teaching Business Mistakes pix
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pix pix by Tom Hess  

Page added in August, 2014

About The Author

Tom Hess is a professional touring guitarist and recording artist. He teaches, trains and mentors musicians from around the world.

Visit his site to discover highly effective music learning resources, guitar lessons, music career mentoring and tools including free online assessments, surveys, mini courses and more.

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  Are you not making as much money as you want from teaching guitar? Fact is, one of the most common problems for guitar teachers is that they struggle to make a good living teaching guitar lessons. Unfortunately, many guitar teachers have to return to their day jobs because they don’t know how to earn enough money from teaching guitar to pay the bills.

If you have ever felt frustrated by a lack of income from guitar teaching, you may have considered quitting as well. However, rather than give up, you have come here (this already sets you apart from the other teachers). The reality is, you don’t have to settle for limited financial gains in your guitar teaching business.

The truth is that making six figures and teaching guitar is definitely an attainable goal, even though the unfortunate reality is such that most guitar teachers still struggle to make ends meet financially. The good news is that if you begin to approach your guitar teaching business in the same way as truly successful guitar teachers do, you too will realize your own potential to make a lot of money teaching music for a living. In order to help you better understand what you must do to start making more money as a guitar teacher, I have put together 10 of the biggest reasons why most guitar teachers have a hard time making money. By reading through the rest of this article, you will be able to learn from the mistakes of other guitar teachers. The more information you gain on what not to do, the faster you can begin to move toward achieving your financial goals.

You are not sure how to promote your guitar teaching business and get students on a consistent basis.

Most guitar teachers tend to use the same method for attracting new guitar students (whether it works or not). Once this method stops working, they end up running out of guitar students, and do not know how to find new ones. Unfortunately, these guitar teachers generally have poor marketing strategies that do not promote their teaching business very well. The most successful guitar teachers have many different overlapping strategies working for them all at the same time that provide them with a continual stream of new guitar students. Find out how you can become more effective at attracting students by taking this short survey about how to get more guitar students.

You aren’t sure how to keep your current guitar students coming back.

Most guitar teachers put all of their efforts into finding prospective guitar students. These teachers neglect learning how to keep their current students coming back for a long time. If your guitar students are not staying with you for a couple years or longer, then you have much work to do.

By learning how to keep your students longer, your guitar teaching business will be much more stable. This is because you will not need to find new guitar students in order to simply ‘make up’ for the loss of those who quit lessons with you. As you become better at retaining students, you will be able to expand your business and make much more money teaching guitar.

Your guitar teaching does not consistently turn ‘so-so’ guitar students into excellent musicians.

Fact is, guitar students come to you in order to make progress and reach their musical goals. The better you are at helping them accomplish their highest guitar goals, the more new guitar students you will get through word of mouth and referrals to friends. Any highly successful guitar teacher who makes $100k+per year has a strong reputation for transforming average guitar players into great guitar players (in short periods of time). This is what helps them to build and expand their guitar teaching business. If you have a hard time getting great results for your guitar students, check out this guitar teaching business program.

You don’t get paid for every single week of the year (including days when you are sick or on vacation).

Many guitar players experience great frustration due to the fact that they do not get paid for every single week of the year…whether their guitar students show up or not. In most cases, guitar teachers think that they must either take unpaid time off or teach guitar lessons more often. However, these two options are NOT the only choices you have. In fact, it is possible to take PAID time off while also delivering great guitar teaching material to your guitar students. If done right, your students will be more than willing to pay you good money for days when you are not even there teaching them in person (yes, you read that right!). To learn how to make money in your guitar teaching business every week of the year while keeping your students happy, get this free guide for making good money as a guitar teacher.

You are not charging enough money for your guitar lessons.

One of the biggest misunderstandings made by beginning guitar teachers is thinking that lower teaching rates means more new guitar students. Fact is, lowering the costs of your lessons not only decreases the amount of money you make from each lesson, but it also does the following:
  1. There are many potential guitar students who believe in the saying ‘you get what you pay for’. By lowering the costs of your guitar lessons, you create the perception that you are a lower quality guitar teacher.
  2. Whether they are aware of it or not, your guitar students will naturally be inclined to practice better if they are paying more for the lessons they receive. If you lower your teaching rates, you are effectively lowering your students’ standards for how hard they feel they need to practice. This is because they feel less accountable for their progress due to a relatively low financial investment.
Guitar teachers who earn a lot of money in their guitar teaching business do not lower their prices to attract new students. Instead of doing this, they focus on increasing the value of their guitar lessons as much as possible so that the price of lessons seems low when compared to the massive results and benefits their students receive.

You aren’t using a strong teaching policy.

One of the biggest problems for most guitar teachers is that they do not have a solid teaching policy in place for their guitar teaching business (or they do not enforce the one they have). This has various negative side effects, including the following:
  1. It makes you seem as if you do not take your guitar teaching business seriously. Your guitar students will quickly notice this, and will respect you much less as a guitar teacher. Some students will show up late (or not at all) for lessons, re-schedule, or miss payments.
  2. Since your guitar students do not respect you as a guitar teacher, they will feel less motivated to practice the things you show them during lessons. As a result, they will make much less progress on guitar.
  3. You will experience great frustration while spending your time calling students about missed payments, teaching free make up guitar lessons, and waiting around for students who decide not to show up on time.
You must create and enforce a strict guitar teaching policy in order to get your students to take you seriously as a guitar teacher. This will save you a lot of time and money, and will help you to build a positive reputation in your local area. Find out how to create a good guitar teaching policy with this free guide about making good money as a guitar teacher.

You are not able to make a strong connection with your guitar students.

Guitar teachers frequently get so caught up in the act of ‘teaching guitar’, that they forget about the actual person sitting in front of them. Fact is, being a guitar teacher is about ‘people’ first and ‘guitar’ second. If you’d like to become highly successful at gaining and keeping students all year round, you must learn how to demonstrate the following to your students:
  1. You are totally committed to helping your students reach their highest goals on guitar.
  2. You genuinely care about helping them become a better guitar player.
  3. You can identify with their current struggles on guitar and have been through them yourself.
By creating a solid connection with your guitar students, they will acknowledge you by giving you strong loyalty, continued lessons together and a lot of money for years to come.

You get in the way of your own progress.

When thinking of ways to make money in their guitar teaching businesses, most guitar teachers usually think about three things:
  1. The price of their guitar lessons.
  2. How many hours they spend teaching each week.
  3. How many guitar students they have.
If these are the only three factors you are using when thinking of ways to increase your guitar teaching income, you are greatly reducing your potential for financial growth. These factors are important; however they are only a small part of the big picture when it comes to making money teaching guitar. The truth is, you can massively increase your yearly income from guitar teaching without raising the rates of your lessons or teaching more hours in the week. Learn how to do this by watching this video on how to build a guitar teaching business.

You exclusively teach private guitar lessons in a 1 on 1 format.

A big myth among guitar teachers is that guitar lessons in a 1 on 1 format are the best way to teach (and learn) guitar. Although this format can be good in some cases, it is certainly not the only way to get good results for you students. On top of that, it is an extremely limiting format in terms of making money as a guitar teacher. A better approach is to combine various different group teaching formats together with your current 1 on 1 format. Not only will this help your students learn more effectively, but it will help you make much more money in your guitar teaching business. To learn new and innovative guitar teaching formats that you can use right now for your guitar lessons, watch this video on how to build a guitar teaching business.

You have not developed an effective strategy to get from your current situation to a six figure yearly income.

The most successful guitar teachers build their guitar teaching business through extensive planning and strategy. These teachers do not rely on any form of luck, instead they work hard to implement new ideas until they manifest their own success. Unfortunately, the majority of guitar teachers simply copy what other teachers are doing in hopes that it ‘might’ work for them too. The main problem with this is that most other guitar teachers are unsuccessful, and do not make a lot of money teaching guitar. By doing the same things these teachers do, you will only be working toward mediocre results (if any). If you want to build a highly successful guitar teaching business while making a lot of money, it is necessary to seek the advice of someone who knows what you need to do to become the most successful guitar teacher in your local area.

If you have identified with the points described in this article, then you now know what stands in the way of your progress toward having a highly successful (and profitable) guitar teaching business. Once you use this knowledge, you will quickly notice rapid growth as a guitar teacher, as well as higher interest and motivation for your guitar students.

Check out these free guitar teacher resources in order to be able to quickly begin implementing the ideas in this article:
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