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pix New Year, Great Hope And No Change pix
pix pix by Tim Sweeney  

Page added in April, 2010

About The Author

Author Tim Sweeney is head of Tim Sweeney & Associates, who are entering their 18th year of being, "the only true artist development company in the world."

Tim is one of the music industry's most sought after experts and consultants, and has written several influential books including "Tim Sweeney's Guide To Releasing Independent Records".


Send comments or questions to Tim Sweeney.

© Tim Sweeney

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Click here for a printer-friendly version of "New Year, Great Hope And No Change".

  Here we are in the first few months of a new year where every artist has great hope for new fans, better shows and a lot more sales to go along with achieving their biggest dreams and goals. Sadly, most artists' careers will go backwards this year because they won't change the ways they promote themselves or their music. With that in mind, let me give you an interesting thought to consider.

Sometimes a step back into classic promotion or using an "old school" method can yield you greater results in the short and long term.

For example, instead of just emailing and texting your friends and fans about your next show, call them! (You have their phone numbers if you are texting them.) Calling and talking to them is more likely to get them to come and hang out with you. It certainly is a better way to explain the "benefits" of coming to your next show. The artists I work with have seen a 200% increase in the amount of people coming to their shows.

While some artists will complain about the extra time it takes to call people, the short term benefits of getting more people to your next show or shows can really move your career forward this year. Think of it this way.

If more people came to your show:

* Wouldn't the venue want to pay you more money for future shows?

* Wouldn't other venues be interested in having you play there?

* Can't you sell more if more people come to your shows?

* Wouldn't the media be more interested in you?

* Wouldn't local sponsors be interested in you?

* Would other artists with larger fan bases be interested in having you open for them?

The time you spend on the phone could make a big difference besides just emailing and texting.

I have set up a FREE download for you that will give you more marketing strategies you can use right now to help you move your career forward this year.

Call me at 951-303-9506 if you need any help.

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