Is your music "good enough?" Is your promotional material (your bio,
retail one sheet, etc.) "good enough?" Is your website "good enough?"
It's always so funny to listen to artists over the phone or in person try
to justify their laziness to move their music and their career to the
next level by replying it's "good enough" to whatever you ask them. It's
like the scenario of the people who go to a store to buy a replacement
part for something that's broken. By habit they shop by price first and
if the part will solve the problem temporary or permanently, second.
Nine times out of ten they buy the cheapest item, install it, realize
that it isn't the best solution to the problem and then try to convince
themselves and others who question it by saying "it's good enough."
Stop and think about your music, your promotional materials, your live
shows, your site and your career. Can they be better? Did you burn your
own CDs instead of having them manufactured? You saved a few hundred
bucks but do the industry people take you seriously when they see your
burned CD? They just don't say they don't to you.
Did you slap together a press kit instead of taking the time to create
and write an Artist Profile? The usual press kit with the same mistakes
that thousands of artist make that don't get the results they wanted
How about your live shows? Do you look and play just like the last
artist or band before you or after you? Don't worry I could go on for hours!
God forbid that you get the major label or record deal that some artists
so desperately seek, not knowing what they are getting themselves into
only to see the label not really push your CD or lose faith because of
the lack of sales. Then the label rep or the President of the company
says, "we put the CD out that's good enough."
Speaking of God, I bet you can't wait until you die and he says "How was
your life? Was it everything you wanted and hoped it would be? Did you
do something different than everyone around you? Did you make a
difference in your life? Did your music impact people? Are you happy how
your life turned out?" Just think, you can reply, "it was good enough."
I would end here but here is a great, real life example. Recently at a
dinner I had with an artist that I am working with, I told this story to
him to impress upon him that he needed to do more with his music. When
he left the table to go to the restroom, his girlfriend started talking
about their relationship. I said the best part about relationships is
when you are really connected with someone and you feel strongly about
them. Her reply was, "well I don't know about that, but he's good enough
for right now."
If you are ready to move past 'good enough,' call me or email me
directly. The information is on my website at www.tsamusic.com.
Author Tim Sweeney is head of Tim Sweeney & Associates, who are entering their 18th year of being, "the only true artist development company in the world."
Tim is one of the music industry's most sought after experts and consultants, and has written several influential books including "Tim Sweeney's Guide To Releasing Independent Records".
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