You'll never build a highly successful guitar teaching business without being able to attract tons of new guitar students on a continual basis. If you're like most guitar teachers, you have tried the approach of 'advertising more' with minimal results. Truth is, there is much more you must do before you will be able to consistently attract more students.
In this article, you are going to learn 6 ways to quickly attract new guitar students. However, before you read the information below, it is important for you to test your effectiveness at attracting guitar students to understand how to improve your current methods. Test your skills for being able to attract new guitar students. This (combined with the information in this article) will help you understand what areas you need to work on now so that you can quickly begin attracting lots of new students.
The following six points will help you understand what you must do to clearly demonstrate your overwhelming value as a guitar teacher so you can attract more students:
1. Care more about your guitar students than anyone else (and demonstrate this to them!)
Once you prove that you truly care about helping your guitar students (more than any other guitar teacher could) you will be able to attract new students and keep them for very long periods of time. There are countless ways you can do this, however, to keep this article short I will only mention one: Rather than spending all the money you make teaching lessons on other things, use some of it to directly increase the amount of value your students get from having you as their teacher. Hold group jam sessions, parties, dinners or other events that can only be attended by your students. Do not charge them for this! Give it to them 100% free. As soon as your guitar students see that you are using your own money for their benefit, it proves that you really care about helping them and they will trust you much more.
2. Make it clear to potential guitar students that your guitar lessons are very unique and special when compared to any other lessons being offered locally.
You will have a very difficult time getting new guitar students to take lessons with you if the only thing they think about is 'how much you cost'. When the only deciding factor for whether someone takes lessons with you or another teacher is 'price', it reduces your teaching down to a mere commodity. In other words, what you offer is absolutely no different than what other guitar teachers in your area are offering. Once a prospect believes this, they will always choose the cheapest option and assume they made the best choice. You must educate all prospective students to help them understand how you will get them better results much faster than anyone else in your local area (while saving them time and money).
Notice: simply 'saying' you can do this and actually 'doing' it are two different things. Here is how you can actually prove it:
Once you do these things, the following will happen:
1. Prospective students will see that you really are the best option for them.
2. Other local guitar instructors will begin losing tons of students because their students will want to work with someone who gets the absolute best results... you!
3. Unless you are teaching beginner guitar students, do not use the exact same teaching approach for every guitar student you have. Instead, teach them based on their specific goals, needs and learning styles.
I am frequently asked the following question by guitar teachers: "Tom, which method is the best one to use for teaching guitar students?". This is one question you should never be asking. Instead, you should be asking the following: "How can I continually get huge results for my students every single lesson?" This is a good question. Although the answer is complex, it starts with the following thought process:
To get the best results for your students, you must learn to both teach 'guitar' and 'people'. In other words, don't try to find some one-size-fits-all approach that you can use for all your students. This will never bring great results for them, nor will it help you get more students (or earn a greater income). You must think of unique strategies that will be effective at getting results for the student sitting in front of you every lesson you teach (and inspiring them to want to learn more and more for years at a time).
4. Find a guitar teacher trainer who will help you become the best possible guitar instructor for your students.
Why do so many guitar teachers fail to achieve any significant level of success in their guitar teaching businesses? Answer: they teach based on the 'trial and error' approach. There is almost nothing worse than telling your students that you have learned how to teach guitar through trial and error. Many of them will take this as a sign of your own incompetence and will pursue lessons with someone else who seems more capable of helping them get results. Think about it. Would you pay someone to fill a cavity in your tooth if they were working on a trial and error basis? Would you sit down in that dentist's chair? Didn't think so! The same applies for your guitar students. They are not stupid, they can tell a hack teacher from someone who has really perfected the craft of guitar instruction. Don't wreck your local reputation, get trained by a guitar teacher trainer and learn the most effective ways to teach guitar now rather than only offering your students 'hit-or-miss' results.
If you already know much about me, you might be thinking that this entire article is just an attempt to advertise Elite Guitar Teachers Inner Circle program - it's not. Truth is, I don't care who you get this kind of training from, I'm simply pointing out that getting this kind of training is essential and it will help you attract many more guitar students (plus get better results for them). All truly successful guitar teachers have this type of training, so if you want to join them, you must get it as well.
5. Tell and instruct your students what they need to hear and understand.
You don't want to be that one guitar teacher who teaches his students only what they 'believe they should be learning.' It's very easy for students to distract themselves and stray away from their ultimate musical goals when they try to learn things that 'seem interesting', but have no real benefit for them. With this in mind, they will often try to convince you that they should be learning these kinds of things and this can be very distracting for you as well (if you allow it to be so). Truth is, the overwhelming majority of students have no idea what they should be learning and why they should be learning it. That is why they are the students and you are the teacher. You will attract many more guitar students once you turn your existing ones into truly great musicians. This only happens when they achieve their musical goals as quickly and effectively as possible, so don't let them get off course simply when they 'think' they should be learning something.
6. Expand your guitar students' musical goals to add massive value to their musical lives.
Most people who are searching for a new guitar teacher either:
1. Don't have faith in themselves and as a result pursue very small goals based on what they think is possible rather than what they really want to accomplish.
2. Are completely unaware of what can be achieved on guitar. This means they don't truly understand how to establish musical goals on their own.
A lot of your guitar students will come to you wanting to do things like play a few songs, play faster or emulate their favorite guitar player. Of course, if they really understood the world of musical possibilities that extends beyond these simple goals, they would be highly motivated to achieve much more. Most guitar teachers are satisfied with just teaching these basic things to their students until eventually their students get bored and leave (because they quickly accomplished their small objective). Until you educate your students on what is really possible, they will set very weak goals and believe that there is nothing else to be learned.
It is your job as a guitar teacher to open the minds of your students to a whole new dimension of musical possibilities. This will motivate them to continue working with you for a long time and tell everyone they know about your lessons. Make it a point to help your students build up their musical goals from very basic ones to bigger, more long term ones and help them grow into excellent musicians.
The Next Step You Should Take
After reading this article you have discovered many ways to attract a lot of new guitar students. To get the most benefit out of this information, begin implementing these ideas into your guitar teaching business right now. Once you do this, you will quickly gain many new students, earn more money and develop a positive reputation in your local community as the best guitar teacher.
If you did not already do so, test your skills for being able to attract new guitar students.
Tom Hess is a professional touring guitarist and recording artist. He teaches, trains and mentors musicians from around the world.
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