Radio stations and record labels need each other. Record labels need exposure for the records they release, and music-formatted radio stations need programming to attract listeners. If you thought that a commercial radio station's priority was just to play music, you were wrong. They need deliver an audience of listeners to their advertisers. The money they charge for on air advertising is their sole source of income.
College and non-commercial public radio stations have more of a commitment to new or esoteric music, but most of them continue to lose government grants and find themselves under pressure to focus more on pleasing the listener. They, like commercial stations, choose music they hope their listeners will enjoy.
Now you know a bit about who does what, and as they say when you enter the ballpark,
"You can't tell the players, without your program."
Throughout his fprty year career in the music business, FourFront Media & Music's Christopher Knab has shared his experience at many industry conventions and conferences, including the New Music Seminar and the Northwest Area Music Business Conference.
Knab was owner of a San Francisco music store, co-owner of the 415 Records label, and station manager at KCMU Radio in Seattle.
He currently provides a unique consultation and education service for independent musicians and record labels. His new book is entitled "Music Is Your Business".
Send comments or questions to: