You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2010".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2010.
February, 2010 Survey Results
What kind of sound quality do you demand when purchasing music?
|The best available|| 78.9%|
April, 2010 Survey Results
What is the most you`d pay for a CD?
|Will not buy CDs at any price|| 8.3%|
June, 2010 Survey Results
What kind of music are you most likely to look for and purchase on the Internet?
|Independent music|| 37.5%|
|Rare/Hard-to-find music|| 31.2%|
|Collectable music|| 12.5%|
|Used CDs|| 6.2%|
August, 2010 Survey Results
If the guitarist you enjoyed at a club last night had only ONE outstanding quality, you would prefer what?
|Melodic playing|| 34.5%|
|Soulful playing|| 20.7%|
|Technical brilliance|| 17.2%|
|Improvisational brilliance|| 17.2%|
|Skillful playing|| 6.9%|
|Sense of fun/whimsy/adventure|| 3.4%|
October, 2010 Survey Results
What inspires you the most to play your guitar to the best of your ability?
|An inner musical drive|| 45.5%|
|Favorite bands|| 27.3%|
|Guitar teacher|| 9.1%|
|A desire to belong|| 9.1%|
|Musician friends|| 9.1%|
December, 2010 Survey Results
Which G9 Guest Columnist offered you the most valuable advice this issue (Dec. 2010)?
|Tom Hess|| 66.7%|
|Mike Campese|| 33.3%|
Other Information in English