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Page added in June, 1997 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016]

Your Opinions Help Us

Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.


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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 2003.

February, 2003 Survey Results

What most often influences your choice to buy a particular CD?
Hearing soundclips/mp3s        29.8%
Reputation of band/musicians        19.1%
Reading review(s)        9.6%
Seeing the band/artist live        8.5%
You like all music in the style/genre        8.5%
Personal recommendation        8.5%
Hearing it on the radio        8.5%
Reading an article about the band        3.2%
Seeing the CD in a record store        2.1%
Album graphics/art        1.1%
Advertising        1.1%

April, 2003 Survey Results

How long have you been playing guitar?
More than 10 years        47.3%
5 to 6 years        10.8%
3 to 4 years        9.5%
7 to 8 years        9.5%
Less than 1 year        9.5%
1 to 2 years        7.4%
9 to 10 years        4.1%
Don`t play any instrument        1.4%
Don`t play guitar, play another instrument        0.7%

June, 2003 Survey Results

Would you buy individual mp3 downloads for 99 cents by artists on this site?
No        36.5%
Yes, continue buying mostly CDs, buy some MP3s        33.0%
Yes, buying mostly MP3s, buy some CDs        18.3%
Yes, buy MP3s instead of CDs        12.2%

August, 2003 Survey Results

What would you like to see more of on this site?
Guitar-oriented concert DVDs for sale        17.9%
Instructional guitar DVDs for sale        14.9%
Insfructional guitar columns        13.4%
MP3 preview clips for CDs        11.9%
Instrumental guitar CDs for sale        10.4%
Instructional books & book/CD sets for sale        10.4%
Information about each CD on the site        6.0%
Guitar CDs featuring vocals        4.5%
Music business columns        4.5%
Clothing, gear & swag for sale        4.5%
Individual song downloads for sale        1.5%

October, 2003 Survey Results

Who is currently doing the most to promote instrumental guitar music in 2003?
Guitar Nine Records        48.0%
Favored Nations        17.3%
Shrapnel Records        13.3%
Lion Music        8.0%
Leviathan Records        4.0%
Progressive Arts Music        2.7%
I.M.F. Records        2.7%
Magna Carta        1.3%
Golly Gee Records        1.3%
Heavencross Records        1.3%

December, 2003 Survey Results

How many concert DVDs featuring great guitarists do you anticipate buying in 2004?
5 to 10 DVDs        25.5%
3 or 4 DVDs        19.6%
1 or 2 DVDs        11.8%
Between 11 and 15 DVDs        11.8%
None        9.8%
More than 30 DVDs        7.8%
Between 21 and 30 DVDs        7.8%
Don`t own a DVD player yet        3.9%
Between 16 and 20 DVDs        2.0%

Page: 2003 Past Surveys: 2003 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016]

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