You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2001".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2001.
February, 2001 Survey Results
The best way to promote awareness of instrumental music is through:
|Internet sites devoted to instrumental|| 26.5%|
|Live instrumental shows|| 25.5%|
|Opening shows for non-instrumental acts|| 23.5%|
|Advertising - guitar magazines|| 11.2%|
|Indie radio programs|| 7.1%|
|Advertising - general music magazines|| 6.1%|
April, 2001 Survey Results
What is the one quality you rate highest when evaluating new instrumental music?
|Musical originality|| 41.8%|
|Incredible performance|| 39.6%|
|Dynamic production|| 7.7%|
|Stylistic variety|| 4.4%|
|Stylistic cohesiveness|| 3.3%|
June, 2001 Survey Results
What is the biggest problem with downloadable music today?
|The artist gets the shaft|| 27.1%|
|The quality is just not CD quality|| 22.9%|
|Can`t listen to it on my stereo / in my car|| 17.1%|
|Computer speakers are not good enough|| 10.0%|
|Have to keep track of all the files|| 8.6%|
|Without a backup, you can lose everything|| 8.6%|
|Downloading to a portable player is a pain|| 5.7%|
August, 2001 Survey Results
Would you pay for downloadable instrumental mp3 singles?
|No, I`d never pay for an MP3|| 54.7%|
|No, I`d rather have CDs for the quality|| 28.0%|
|Yes, if it cost $10 for any 20 songs|| 9.3%|
|Yes, if it cost $5 for any 7|| 8.0%|
October, 2001 Survey Results
What is your favorite style of instrumental guitar music?
|Heavy Metal|| 10.6%|
|Hard Rock|| 10.2%|
December, 2001 Survey Results
Rank these sources of information about new CDs in their order of reliability and importance to you:
|The recommendation of a friend|| 41.5%|
|Customer Feedback, Web Reviews, Print|| 12.2%|
|Web Reviews, Print, Customer Feedback|| 12.2%|
|Web, Print and Customer reviews are of equal importance|| 9.8%|
|Web Reviews, Customer Feedback, Print|| 9.8%|
|Print, Customer Feedback, Web Reviews|| 7.3%|
|Customer Feedback, Print, Web Reviews|| 4.9%|
|Print, Web Reviews, Customer Feedback|| 2.4%|
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