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Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.


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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 2001.

February, 2001 Survey Results

The best way to promote awareness of instrumental music is through:
Internet sites devoted to instrumental        26.5%
Live instrumental shows        25.5%
Opening shows for non-instrumental acts        23.5%
Advertising - guitar magazines        11.2%
Indie radio programs        7.1%
Advertising - general music magazines        6.1%

April, 2001 Survey Results

What is the one quality you rate highest when evaluating new instrumental music?
Musical originality        41.8%
Incredible performance        39.6%
Dynamic production        7.7%
Stylistic variety        4.4%
Accessibility/Familiarity        3.3%
Stylistic cohesiveness        3.3%

June, 2001 Survey Results

What is the biggest problem with downloadable music today?
The artist gets the shaft        27.1%
The quality is just not CD quality        22.9%
Can`t listen to it on my stereo / in my car        17.1%
Computer speakers are not good enough        10.0%
Have to keep track of all the files        8.6%
Without a backup, you can lose everything        8.6%
Downloading to a portable player is a pain        5.7%

August, 2001 Survey Results

Would you pay for downloadable instrumental mp3 singles?
No, I`d never pay for an MP3        54.7%
No, I`d rather have CDs for the quality        28.0%
Yes, if it cost $10 for any 20 songs        9.3%
Yes, if it cost $5 for any 7        8.0%

October, 2001 Survey Results

What is your favorite style of instrumental guitar music?
Fusion        17.1%
Neo-Classical        16.2%
Heavy Metal        10.6%
Shred        10.6%
Hard Rock        10.2%
Jazz        7.9%
Acoustic        7.4%
Blues        6.0%
Classical        4.2%
Rock        4.2%
Flamenco        3.2%
Surf        1.4%
Techno        0.9%

December, 2001 Survey Results

Rank these sources of information about new CDs in their order of reliability and importance to you:
The recommendation of a friend        41.5%
Customer Feedback, Web Reviews, Print        12.2%
Web Reviews, Print, Customer Feedback        12.2%
Web, Print and Customer reviews are of equal importance        9.8%
Web Reviews, Customer Feedback, Print        9.8%
Print, Customer Feedback, Web Reviews        7.3%
Customer Feedback, Print, Web Reviews        4.9%
Print, Web Reviews, Customer Feedback        2.4%

Page: 2001 Past Surveys: 2001 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017]

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