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Your Opinions Help Us

Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.

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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 2000.

February, 2000 Survey Results

What is the number one reason you buy a CD?
Reputation of band        21.1%
Heard it on the radio        19.7%
Personal recommendation        15.8%
Internet recommendation/review        10.5%
Read a review in a magazine        7.9%
Saw the band live        6.6%
Browsing a record store        5.3%
Read an article about the band        3.9%
Album graphics        3.9%
Saw an advertisement        2.6%
Columbia House/BMG        2.6%

April, 2000 Survey Results

Have you purchased music via mail order, phone or online?
Yes, very good results        51.6%
Yes, good results        22.6%
No, but I might        14.5%
Yes, good/bad results        6.5%
Yes, very bad results        3.2%
No, I never will        1.6%

June, 2000 Survey Results

How long have you been playing guitar?
More than 10 years        47.7%
3 to 5 years        17.4%
1 to 2 years        9.8%
6 to 10 years        9.1%
Don`t play guitar        8.3%
Less than 1 year        7.6%

August, 2000 Survey Results

What most often influences your choice to buy a particular CD?
Hearing soundclips/mp3s        40.9%
Reputation of band/musicians        19.3%
Reading review(s)        9.1%
You like all music in the style/genre        6.8%
Hearing it on the radio        5.7%
Seeing the band/artist live        5.7%
Personal recommendation        4.5%
Album graphics/art        3.4%
Seeing the CD in a record store        2.3%
Reading an article about the band        1.1%
Advertising        1.1%

October, 2000 Survey Results

What would you do with 20 extra hours of time a week?
Master your instrument        45.9%
Spend it recording        12.6%
Learn a new instrument        9.6%
Jam with others        8.9%
Spend it songwriting        8.9%
Play live/tour        5.2%
Other (non-music related)        3.7%
Other (music related)        3.0%
Handle music business        1.5%
Publicity/promotion        0.7%

December, 2000 Survey Results

I`d like to see more instrumental music in the style of:
Heavy Metal        17.8%
Rock/Jazz Fusion        17.4%
Shred        17.4%
Progressive        14.6%
Blues        8.0%
Acoustic        6.6%
Hard Rock        6.6%
Flamenco        4.7%
Jazz        3.8%
Rock        1.9%
Alterna-rock        0.9%
Surf        0.5%

Page: 2000 Past Surveys: 2000 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017]

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