You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2000".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2000.
February, 2000 Survey Results
What is the number one reason you buy a CD?
|Reputation of band|| 21.1%|
|Heard it on the radio|| 19.7%|
|Personal recommendation|| 15.8%|
|Internet recommendation/review|| 10.5%|
|Read a review in a magazine|| 7.9%|
|Saw the band live|| 6.6%|
|Browsing a record store|| 5.3%|
|Read an article about the band|| 3.9%|
|Album graphics|| 3.9%|
|Saw an advertisement|| 2.6%|
|Columbia House/BMG|| 2.6%|
April, 2000 Survey Results
Have you purchased music via mail order, phone or online?
|Yes, very good results|| 51.6%|
|Yes, good results|| 22.6%|
|No, but I might|| 14.5%|
|Yes, good/bad results|| 6.5%|
|Yes, very bad results|| 3.2%|
|No, I never will|| 1.6%|
June, 2000 Survey Results
How long have you been playing guitar?
|More than 10 years|| 47.7%|
|3 to 5 years|| 17.4%|
|1 to 2 years|| 9.8%|
|6 to 10 years|| 9.1%|
|Don`t play guitar|| 8.3%|
|Less than 1 year|| 7.6%|
August, 2000 Survey Results
What most often influences your choice to buy a particular CD?
|Hearing soundclips/mp3s|| 40.9%|
|Reputation of band/musicians|| 19.3%|
|Reading review(s)|| 9.1%|
|You like all music in the style/genre|| 6.8%|
|Hearing it on the radio|| 5.7%|
|Seeing the band/artist live|| 5.7%|
|Personal recommendation|| 4.5%|
|Album graphics/art|| 3.4%|
|Seeing the CD in a record store|| 2.3%|
|Reading an article about the band|| 1.1%|
October, 2000 Survey Results
What would you do with 20 extra hours of time a week?
|Master your instrument|| 45.9%|
|Spend it recording|| 12.6%|
|Learn a new instrument|| 9.6%|
|Jam with others|| 8.9%|
|Spend it songwriting|| 8.9%|
|Play live/tour|| 5.2%|
|Other (non-music related)|| 3.7%|
|Other (music related)|| 3.0%|
|Handle music business|| 1.5%|
December, 2000 Survey Results
I`d like to see more instrumental music in the style of:
|Heavy Metal|| 17.8%|
|Rock/Jazz Fusion|| 17.4%|
|Hard Rock|| 6.6%|
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