You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 1998".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 1998.
February, 1998 Survey Results
What would you do with 20 extra hours of time a week?
|Master your instrument|| 42.3%|
|Spend it recording|| 16.5%|
|Spend it songwriting|| 12.9%|
|Jam with others|| 11.3%|
|Play live/tour|| 9.3%|
|Learn a new instrument|| 2.1%|
|Other (music-related)|| 1.5%|
|Handle music business|| 1.5%|
|Other (non-music related)|| 1.0%|
What would you do with a windfall of $20,000?
|Buy studio gear|| 35.6%|
|Buy instruments|| 22.9%|
|Release a record|| 15.4%|
|Start a label|| 7.4%|
|Other (non-music related)|| 5.9%|
|Concert/live gear|| 5.3%|
|Take lessons|| 4.3%|
|Other (music-related)|| 3.2%|
What would you rather have, the time or the money?
April, 1998 Survey Results
I`d like to see more instrumental guitar music in the style of:
|Heavy Metal|| 18.3%|
|Rock/Jazz Fusion|| 10.0%|
|Hard Rock|| 6.7%|
|Latin Rock|| 1.7%|
|New Age|| 1.7%|
June, 1998 Survey Results
The main reason I don`t listen to more instrumental music is:
|I enjoy the meanings within lyrics|| 24.6%|
|I simply prefer songs with words|| 20.3%|
|I`m never exposed to it on the radio|| 20.3%|
|Instrumentalists "play" too much|| 10.1%|
|You can actually buy music without singing?|| 8.7%|
|I`m not sure what`s "good" and what isn`t|| 7.2%|
|No one I know likes instrumentals|| 2.9%|
|Without words, I just don`t "get" the song|| 2.9%|
|Instrumental music is not popular now|| 2.9%|
August, 1998 Survey Results
The best way to promote awareness of instrumental guitar music is through:
|Internet sites devoted to instrumental|| 22.4%|
|Indie radio programs|| 22.4%|
|Playing clubs|| 18.7%|
|Advertising - guitar magazines|| 16.8%|
|Opening for non-instrumental acts|| 13.1%|
|Advertising - general music magazines|| 6.5%|
October, 1998 Survey Results
What will be the most common way to buy music in 10 years?
|Undiscovered New Technology|| 29.0%|
|Compact Discs|| 20.4%|
|Dowloading Entire Albums/Burning CD-R|| 18.3%|
|Dowloading Individual Songs/Burning CD-R|| 11.8%|
|Custom CD-Rs of Individual Songs|| 2.2%|
December, 1998 Survey Results
Which guitar magazine do you read the most?
|Guitar Player|| 34.7%|
|Guitar World|| 18.8%|
|Guitar Techniques|| 14.9%|
|Total Guitar|| 11.9%|
|Guitar 2001|| 3.0%|
|Fingerstyle Guitar|| 3.0%|
|20th Century Guitar|| 1.0%|
|Maximum Guitar|| 1.0%|
Other Information in English