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Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.


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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 2012.

February, 2012 Survey Results

On which activity do you estimate you spend the most time?
Playing guitar        41.7%
Listening to guitar music        33.3%
Practicing/learning guitar        25.0%

April, 2012 Survey Results

What would you do with 20 extra hours of time a week?
Master my instrument        70.0%
Other (non-music related)        10.0%
Learn a new instrument        10.0%
Jam with others        10.0%

June, 2012 Survey Results

When was your first visit to the Guitar Nine web site?
2003        14.8%
2012        14.8%
2000        14.8%
2009        11.1%
1996        11.1%
2005        7.4%
2010        3.7%
2004        3.7%
2002        3.7%
2008        3.7%
2006        3.7%
1997        3.7%
2001        3.7%

August, 2012 Survey Results

Do you expect to ever purchase another album in the CD format?
Yes        93.4%
No        6.6%

October, 2012 Survey Results

Do you currently purchase digital music downloads?
No        51.3%
Yes        48.7%

December, 2012 Survey Results

Have you been to a live show or concert in the past three months?
Yes        54.5%
No        45.5%

Page: 2012 Past Surveys: 2012 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017]

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