Author Tim Sweeney is head of Tim Sweeney & Associates, who are entering their 18th year of being, "the only true artist development company in the world."
Tim is one of the music industry's most sought after experts and consultants, and has written several influential books including "Tim Sweeney's Guide To Releasing Independent Records".
Send comments or questions to Tim Sweeney.
© Tim Sweeney
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Click here for a printer-friendly version of "Why Being Popular At Home Is Important".
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Obviously there are a number of reasons why being popular and
financially successful in your home city is critical. The sheer benefit
of not spending your money or time traveling in the car or van for a
number of hours to play a show for 20 people is one. Here are some
others you may not be thinking about that can be to your benefit.
With a large and growing fan base that comes to your shows and have
bought your CDs, you will be able to attract the attention of artists in
neighboring cities you would like to play in next. Since you are
successful in your home area, you can play with other artists who are
successful in their home cities. This obviously gives you a dramatic
advantage in promoting your music in new markets. In essence you will
have an instant audience to play for in the new cities you go after.
While you are capturing the interest of artists in other markets, you
are also attracting the attention of major label artists. As you know,
most major label artists are counting on the airplay they have received
to deliver them an audience. Unfortunately they find themselves in the
same position as other new artists. Booked into venues where they can't
fill the room by themselves. Well guess what? You are the answers to
their problem! Your dedicated fan base can fill up the back half of the
room or can help both of you play an even larger venue. Of course the
other benefits include getting paid more to perform, media coverage and
hundreds of potential new fans you will be playing to. Not to forget
what influence your dedicated fans will on the new people that come to
the show.
Focus on being successful at home first and see what opportunities it
creates for your music career!
Need help selling CDs and taking your career to the next level? Check
out our website at www.tsamusic.com.
Additional Columns by Tim Sweeney
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- And 54 more in the Guest Columnists series, view the index
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Vol. 17, No. 2: Feb.-Mar. 2012
