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Guest Column: Promotional Business Cards
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Promotional Business Cards
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by Bill Peck
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About the Author
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Bill Peck is a guitarist from Orlando, Florida who currently stays busy doing clinics and working on his second CD.
His debut instrumental CD is entitled "Internal Flames".
Send comments or questions to Bill Peck.
© Bill Peck
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To me having as many top-notch promotional items as possible is a must. I decided that when it came time to making my business card, I would try and do something great. I wanted to have a card that was very eye-catching and would give whomever person I was talking to the idea that I was important and worth their time. So that meant making a double-sided full color card. I thought, "What would look like an extension of my website and CD?" So I called up my graphic artist Dylan Quinn and we got to work. Using Adobe Photoshop 6.0, Dylan and I used some of the same artwork from my site and CD for design consistency and came up with a very cool design.
Then I got a tip from Martini Graphic Services President Bill Martini about using digital printing instead of traditional 4-color process printing. Letıs just say that I am glad that I did. After checking out some places that did it the traditional way, I realized I would save nearly 250% if I went digital and get it all done in 2 days! You do the math.
So I used a flyer that Bill had about, www.edigitalprinting.com. It was quick, reliable, and great when I got the cards back. I would strongly recommend this to anyone who is trying to get noticed and your name out there. Good luck!
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Additional Columns by Bill Peck
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Additional Music Business Columns
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- And 136 more in the Guest Columnists category, view the index
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